Those who care the most about the little things, care more about everything.

With a focus on client experience and differentiation, the Every Little Detail campaign highlighted HITT’s strengths and brand value as a trusted national construction leader.  At HITT, the small things make a big impact, and I wanted to showcase the attention to detail in every aspect of HITT’s work. A series of bold statements and strong visuals helped capture our audience’s attention while the focus on the details in the messaging emphasized HITT’s own commitment to quality down to the details.

For the photography, I took a highly-stylized approach, focusing on every detail in the composition, from the environment to the subject of the photo. To add even more impact, we utilized dramatic lighting to highlight grit and dust in the air and ensured every team member in the photos is striking a power pose.

Unfortunately, three months into the campaign, the world shut down due to COVID. We felt that it would be inappropriate to continue the campaign so instead we pivoted the message to Industry Strong, Community Proud and I was tasked with creating some photoshop magic to update the photography.