To commemorate HITT's 80th anniversary, we created a campaign centered around stories and photos capturing the company’s upward growth over the past eight decades. We crafted the 80 Stories campaign, a name that plays on high-rise construction and high-quality content, and focused on highlighting iconic moments, remarkable projects, and the people who made it all possible. By incorporating vivid images and engaging narratives, we were successful in capturing the company's essence across all platforms, culminating in a fantastic coffee table book.

The visuals for the campaign relied heavily on photographs of “historical” objects from the HITT archives: a retired workbench scarred by tools, rusty metal signs and plastic hard hats pre-dating OSHA, and tons of photos curated from dusty photo albums. As project lead and lead designer, my goal was to create visuals that connected with people emotionally and showcase these cultural objects and aspects that make HITT who we are. I had the tedious task of identifying creative assets for all 80 stories and then scouting locations and photographing objects and portraits of team members. The outcome goes beyond our anniversary and celebrates the history and foundation that has shaped HITT into the company it is today.