Agile, flexible and dedicated. We’re ready for whatever comes next.

The Future Focused campaign focused on being vigilant and prepared for whatever may come next, an acknowledgement of the unknown but an unwavering faith in a better future that would likely be shaped by the challenges of 2020-2021. The messaging centered around the tagline “Committed to What’s Next” to emphasis HITT’s refusal to lose sight of goals and plans in the face of obstacles and to reiterate strength in HITT’s growth, adaptability, innovation, and grit. This campaign was a commitment to its people, partners and clients demonstrating a belief in our combined power to come out stronger. By creating a seamless campaign through advertising, marketing collateral, web and social graphics, and digital marketing touchpoints, we were able to ease the buying experience for clients in a way that didn’t feel like selling. The goals were threefold: to increase website traffic, inbound leads, and social engagement. As a result, much of the campaign is digital and focused heavily on branded graphics and quotes for our social platforms.

As creative director, I oversaw the development of this campaign and the visuals which featured candid, editorial style photography combined with a bold text and color palette. We wanted to show optimism and hope through imagery and excitement through pops of color from HITT’s classic palette: bright blue, orange, and safety yellow. Oversized font in standout colors complemented the photography and highlighted an optimistic outlook: the future is bright.